Bolero Ke Hero | Har Raasta Mumkin Banaye

‍Director - Dwaipayan Ray

DOP - Aryan Jiotode

Drone - Atharva Kulkarni

AD - Sudhanshu Mittal

Agency - Car & Bike

Producer - Omkar Thakur

EP - Udaysingh Sisodiya

LP - Shridhar Dhuri
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Objective

To create an emotionally driven brand film for the Mahindra Bolero, one that not only showcases its rugged capability but also its role in enabling everyday heroes in times of need. Set against the challenging backdrop of Mahakumbh 2025 in Prayagraj, the film aimed to highlight Bolero’s dependability in chaos, its relevance in critical moments, and how it becomes a tool for service, where others stop, Bolero moves forward.

Concept

“Har Raasta Mumkin Banaye” The story revolves around a selfless local man who steps up during a medical emergency. With roads choked by crowds and traffic, and time running out, he uses his Mahindra Bolero to deliver crucial medical supplies to a doctor, no matter what obstacles lie ahead. Whether it’s navigating through heavy traffic or narrow lanes with no roads at all, the Bolero gets the job done. In a moment of heightened urgency, he even rescues a stuck ambulance by towing it out, proving that Bolero is not just a vehicle, it’s a lifesaver.

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Execution

Real-Time Challenges: Shot during the Maha Kumbh, the film uses real locations, actual crowd scenarios, and natural terrains to enhance realism.
Narrative Structure: A mix of emotional beats (urgency, service, community) with action-driven sequences showing the Bolero powering through mud, sand, and gridlock.
Cinematography: Wide shots to show scale, drone shots to show chaos, and tight close-ups to bring out emotion, all stitched into a tight, high-impact edit.
Symbolism: The Bolero is depicted as a silent enabler, always present when needed, always capable, and always reliable.

Challenges

Live Festival Setting: Mahakumbh’s massive scale made it unpredictable. The crew had to navigate live crowds, time-sensitive shots, and strict movement restrictions.
One-Chance Moments: Many critical shots (like the towing of the ambulance) were executed with no room for error.
Maintaining Emotional Connect: Even with so much action, the story had to stay rooted in the emotional truth of the man’s mission to help.

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Impact

The film strongly resonated with Tier 2 and rural audiences, highlighting Mahindra Bolero as more than a vehicle, a companion in service.
Used across Mahindra’s social media, WhatsApp dealer network, and digital storytelling campaigns, the video added depth to Bolero’s brand image.
Viewers appreciated the human-first narrative, connecting Bolero with real-world impact and not just product performance.

Key Takeaways

Power with Purpose: Performance is important, but pairing it with humanity makes the story unforgettable.
Environment Enhances Authenticity: The realness of Mahakumbh added scale and credibility to the visuals.
Utility as a Superpower: Bolero’s rugged strength paired with its versatility made it the perfect problem-solver on wheels.
Everyday Heroism Matters: Telling stories of ordinary people doing extraordinary things leaves a lasting emotional impact.

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