Bolero Ke Hero | Vishwas Ka Safar, Bolero Ka Saath

‍Director - Dwaipayan Ray

DOP - Aryan Jiotode

Drone - Atharva Kulkarni

AD - Sudhanshu Mittal

Agency - Car & Bike

Producer - Omkar Thakur

EP - Udaysingh Sisodiya

LP - Shridhar Dhuri
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Objective

To create a culturally resonant, high-impact film that positions the Mahindra Bolero as a symbol of strength, reliability, and leadership, deeply rooted in Indian soil. The goal was to capture not just the reliability of the vehicle, but the emotion and pride associated with it in the Indian heartland.

What better place to tell that story than Mahakumbh 2025 in Prayagraj, a setting that blends scale, chaos, faith, and unwavering tradition.

Concept

“Vishwas Ka Safar” – The film explores the role of the Mahindra Bolero as more than a vehicle; it is a part of India’s cultural and spiritual landscape. Against the massive, spiritual, and logistically complex canvas of Mahakumbh, the Bolero is shown as a silent enabler, trusted by locals, sadhus, security forces, and administrators alike.

It becomes the unsung hero that moves through the crowd, the mud, the riverbanks, and the narrow gullies, unshaken, unbothered, and unstoppable.

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Execution

Location: Shot entirely during the Mahakumbh in Prayagraj, amidst one of the world’s largest human gatherings.
Authentic Chaos: Instead of staged sets, we embraced real crowds, rituals, traffic, and terrain, showcasing Bolero in live action.
Visual Language: A raw, documentary-style tone blended with cinematic framing to bring out emotion, power, and scale.
Narrative: The Bolero is shown serving multiple roles, carrying devotees, navigating remote paths, and capturing its universal utility.
Tone: Reverent yet rugged, spiritual yet grounded, just like the festival and the vehicle itself.

Challenges

Shooting During Mahakumbh: With lakhs of people moving every hour, crowd control, camera movement, and permissions required quick thinking and strong local coordination.
Zero Retakes: Most moments were captured live, in real time. There was no opportunity to restage or block traffic.
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Cultural Sensitivity: Shooting within a sacred, spiritually significant environment requires complete respect, discretion, and adaptability.

Cultural Sensitivit

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Impact

The film was celebrated as a visually powerful tribute to Bolero’s connection with India’s cultural identity.
It was deployed across Mahindra’s social platforms, dealership screens, and rural engagement programs, reinforcing Bolero’s image as India’s most trusted SUV.
It resonated deeply with Tier 2 and Tier 3 audiences, as well as brand loyalists who viewed Bolero not just as a vehicle, but a way of life.

Key Takeaways

Context is everything: Embedding the Bolero within a culturally monumental setting like Mahakumbh elevated the narrative beyond a product film.
Real beats rehearsed: The use of real people, real events, and unfiltered emotion gave the film authenticity and power.
Symbol over Spec: The Bolero isn’t just selling features, it’s selling legacy, trust, and belonging.

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