Dominar Explainer Films

Objective

Bajaj Auto wanted a global-ready educational video series designed for bike enthusiasts worldwide, riders who want practical, reliable guidance on motorcycle fundamentals, adventure prep, and gear handling. The content needed to inform, engage, and empower riders while reinforcing Bajaj’s authority as a rider-centric, thoughtful motorcycle brand.

Concept & Creative Vision

Rather than a single film, this project evolved into a series of bite-sized knowledge capsules covering key aspects of motorcycle usage and adventure preparation:

Chain tightening best practices
Chain lubrication techniques
Mounting your GoPro safely for the best shots
Packing smart for overlanding
How to safely pick up your motorcycle

Each video was designed to deliver practical insights with clarity, making complex technical know-how easy to follow, regardless of the viewer’s experience level.

To amplify production value and align with international content standards, we also designed a world-class garage set as the knowledge hub, clean, premium, functional, and visually appealing. The set became a character in itself, communicating professionalism and expertise.

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Execution

Comprehensive Planning: The episodes were carefully scripted with clear learning objectives and step-by-step visual instruction points.
Location Mix: We shot both indoors (studio garage) and outdoors, using natural environments where appropriate to demonstrate real use-cases.
Dynamic Shooting Styles:
- Tracking shots to follow motion and action
- GoPro footage to show how and where to mount
- Host-led segments to guide learners through each step
- Cutaways and close-ups to highlight tools, movements, and tips
Set Design: The international-level garage, thoughtfully designed with lighting, props, brand elements, and spatial clarity, became the visual anchor of the series.
Host Presentation: A knowledgeable, relatable host guided viewers through each module with clear instructions, energy, and rider empathy.

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Challenges

Technical Accuracy: Ensuring each instruction, especially mechanical steps like chain maintenance, was both technically correct and easy to follow.
Multi-Style Production: Blending indoor studio shots with action-oriented outdoor footage required careful lighting balance and camera choreography.
Engagement Balance: Educational content must be informative and entertaining, something we achieved with host delivery, shot variety, and pacing.

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Outcome & Impact

Bajaj Auto loved the final videos, noting how the series elevated technical guidance to a premium, internationally relevant format.
The series has become a go-to resource for bike riders, especially those passionate about adventure, maintenance, and smart riding habits.
The custom garage set and multi-location shooting ensured the series felt global in look and feel, not just a regional how-to series.

Key Takeaways

Production + Purpose: A clear educational purpose, paired with high production values, makes learning feel premium, not instructional.
Set as Storytelling: Designing a specialised garage set visually anchored the series and reinforced Bajaj’s commitment to rider empowerment.
Varied Cinematography: Blending GoPro POV shots, tracking shots, host segments, and detailed close-ups ensured the content remained dynamic and immersive.
Global-Ready Anytime: The tone, language, and execution made the content accessible and relevant for riders worldwide, not just one market.

This series stands as an exemplary model of how informative branded content can be both useful and cinematic, transforming mechanical knowledge into an engaging visual experience for riders worldwide.

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