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To commemorate World Water Day, the video aimed to spotlight Godrej’s innovative approach to water sustainability. It showcased the step-by-step process of recycling industrial water for reuse in the production of concrete mix. The initiative highlights Godrej’s commitment to water conservation and sustainable industrial practices.
The video was designed to:
1. Educate the Audience: Explain the recycling process clearly and concisely.
2. Highlight Sustainability Efforts: Showcase how recycled water is integrated into their operations.
3. Inspire Action: Encourage viewers to recognize the value of water recycling in addressing global water challenges.
The narrative was anchored by the “General Manager & Head of Environmental Sustainability”, providing credibility and expert insights.
The shoot was conducted at a Godrej facility, capturing real-world applications of their water recycling system.
- Structure of the Video:
1. Introduction: Context on the importance of water conservation, introduced by the General Manager.
2. Process Breakdown: A step-by-step walkthrough of the recycling process:
- Collection of used industrial water.
- Filtration and removal of impurities.
- Purification and quality testing.
- Integration of recycled water into the concrete mix production.
3. Impact Summary: Quantifiable benefits of the initiative, such as water savings and reduced environmental footprint.
- Key Visuals Captured:
- Industrial Water Collection: Footage of water being funnelled from industrial processes.
- Filtration System Close-ups of machinery and filtration techniques.
- Concrete Mixing: Demonstration of recycled water being used in the production process.
- Expert Commentary: Insights and explanations from the General Manager, filmed on-site.
