Mahindra | Bolero & Pickup Series Reels

‍Director - Vinzy

DOP & Drone - Atharva Kulkarni

Agency - Car & Bike

Producer - Omkar Thakur

EP - Udaysingh Sisodiya

LP - Shridhar Dhuri

Objective

Mahindra, a brand synonymous with rugged reliability and trust, sought to create a compelling campaign featuring its Bolero, Bolero Neo, Maxx HD Pick-Up, and Bolero Pick-Up. The project consisted of two films on the Bolero, each featuring two reels, as well as two reels on the Bolero Neo, Maxx HD Pick-Up, and Bolero Pick-Up, one focusing on beauty shots and the other highlighting key features.

To bring Mahindra’s vision to life, our team embarked on an intensive and well-coordinated shoot in Prayagraj, capturing the vehicles in both urban and rural landscapes. The project was strategically scheduled immediately after Mahakumbh, allowing us to navigate the city more efficiently while still incorporating the spiritual and cultural essence of the location.

Objectives

Showcase the Vehicles’ Strength & Versatility – Demonstrate Mahindra’s capability in both urban and off-road environments, emphasising power, durability, and utility.
Blend Automotive with Cultural Aesthetics – Integrate Prayagraj’s heritage, especially the post-Mahakumbh landscapes, to add a deeper narrative.
Efficient Execution with Two Teams – Optimise production by splitting into two teams:

Film Team: Focused on cinematic storytelling and feature highlights.
Reels Team: Captured beauty shots and features for social media engagement.
Maximise Coverage in Limited Time – Work against the clock to capture diverse settings, from cityscapes to riverbanks, ensuring a complete visual experience.

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Strategic Execution

1. Smart Planning & Location Selection

The shoot was scheduled right after Mahakumbh, ensuring easier access to roads, less congestion, and unrestricted entry to key locations.
The Bolero was driven near the riverbanks, where its rugged capabilities were showcased against a breathtaking natural backdrop.
The real team covered Prayagraj’s urban and rural landscapes, highlighting the vehicles’ adaptability across diverse terrains.

2. Two-Team Coordination

Film Team: Focused on crafting two cinematic ad films for the Bolero, ensuring a story-driven visual narrative that emphasised its dependability in real-life scenarios.
Reels Team: Focused on short, high-impact content, including:
- Beauty Reels: Close-up, detailed shots capturing the vehicles’ design, stance, and aesthetic appeal.
- Feature Reels: Demonstrating key functionalities like off-road performance, loading capacity, suspension, and technology integrations.

3. Fast-Paced Production & Adaptive Filmmaking

Time Constraints: With limited hours and multiple locations, our team moved swiftly to capture key shots without compromising quality.
Dynamic Environments: Shooting in both city areas and rural settings required real-time adjustments in framing, lighting, and camera movements.
Optimised Gear & Mobility: Given the fast-paced schedule, we used a combination of handheld gimbals, drones, and mounted cameras to capture a mix of stable and dynamic shots efficiently.
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Challenges & How we overcome them

Challenge: Tight Schedule with Multiple Deliverables
Solution: Smart team division & parallel shooting

Challenge: Navigating Large Spaces in a Limited Time
Solution: Pre-mapped locations & efficient transport planning

Challenge: Ensuring Smooth Coordination Between Teams
Solution: Real-time communication & on-the-go shot finalisation

Challenge: Capturing Authenticity Without Obstructions
Solution: Strategic post-Mahakumbh timing & local assistance for seamless access

Challenge: Balancing Feature Showcases with Aesthetic Appeal
Solution: The mix of structured product highlights and creative beauty shots

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Post-Production & Storytelling

Cinematic Films: Edited with a focus on narrative-driven storytelling, blending rugged action shots with aspirational visuals.
Reels: Designed for social media impact, featuring fast-paced edits, engaging motion graphics, and crisp messaging to grab attention quickly.
Sound & Music: Used powerful soundscapes from engine roars to ambient city and riverbank sounds to enhance the immersive experience.
Colour Grading: Ensured a bold, earthy, and robust aesthetic, staying true to Mahindra’s tough and reliable brand identity.
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Key Outcomes

Successfully Captured the Spirit of Mahindra – Showcased the vehicles’ strength, reliability, and versatility across various terrains.
Cultural & Environmental Integration – Brought Prayagraj’s rich essence into the film, creating an emotional connection with viewers.
Optimised Time & Execution – Despite the fast-paced nature of the project, both the films and reels were completed on time, meeting all creative and technical expectations.
Social Media Engagement – The reels provided quick, digestible content for Mahindra’s audience, reinforcing the brand’s impact in the digital space.
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Conclusion

This Mahindra Bolero & Pick-Up Series project was a testament to smart planning, efficient execution, and creative storytelling. By leveraging Prayagraj’s diverse landscapes right after Mahakumbh, we successfully captured the power and practicality of Mahindra vehicles while retaining the cultural authenticity of the location.

The strategic division of teams, meticulous location planning, and on-the-go adaptability ensured that we maximised production value within a limited timeframe. The result? A visually stunning and engaging campaign that reaffirmed Mahindra’s legacy as the ultimate vehicle for both urban and rugged terrains.

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