The Birthplace of Mahindra’s Electric SUVs

Objective:

To create an awe-inspiring visual story that showcases Mahindra’s state-of-the-art EV manufacturing facility in Chakan, the very birthplace of its next-generation electric SUVs. The film is designed to highlight both technological sophistication and the human passion behind Mahindra’s electric mobility movement. The cutting-edge technology, precision engineering, and sustainable practices behind Mahindra’s new line of electric vehicles (EVs).

Narrative Overview:

The film opens with a cinematic aerial shot of the Chakan facility, establishing it as a futuristic hub where vision meets engineering. The narrative is structured around six key pillars of Mahindra’s manufacturing journey:

1. Vision & Purpose:

• Visuals of solar panels, clean infrastructure, and the scale of the facility subtly reinforce the brand’s ecological consciousness.
  
  

2. Battery & Powertrain Assembly:

• Wide & Mid shots highlight the technical complexity of battery module assembly and high-voltage drivetrain integration.
  
  
• Focus on precision, safety, and automation with controlled, clean environments and gloved workers.
  
  
• Key message: Power and safety start at the cell level.
  
  

3. Body Shop – Automation at Its Finest:

• Robotic arms in synchronised movement, welding body shells with absolute precision.
  
  
• Slow motion and close-ups showcase the marriage of steel and intelligence.
  
  

4. Paint Shop & Eco-Conscious Engineering:

• A glimpse into the spotless, high-tech paint booth.
  
  
• Water-saving systems and eco-friendly paint practices are subtly highlighted.
  
  
• The aesthetics of colour meet the ethics of sustainability.
  
  

5. Final Assembly & Integration:

• Engines, dashboards, and panels come together in a ballet of machines and humans.
  
  
• Showcased with kinetic camera movement and smooth transitions across different sections of the line.
  
  
• Focus on high quality, low margin for error, and team coordination.
  
  

6. Testing & Validation:

• Dramatic footage of EVs on high-speed test tracks and real-world terrain simulators.
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• Water ingress test visuals and vibration platforms emphasise Mahindra’s commitment to durability.

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