Mirae Asset Mutual Funds

Objective:

Mirae Assets, a prominent player in the financial sector, wanted to promote SIP (Systematic Investment Plans) as a practical and accessible tool for wealth creation. The objective was to encourage disciplined investing among young professionals and those new to investing. Mirae aimed to position SIPs as a secure, systematic method to build financial stability over time, aligning with the company’s mission to foster financial literacy and growth.

Strategy:

Our strategy centred on breaking down the complex concepts of SIPs into relatable, everyday scenarios that highlight their benefits. The series of ad films was crafted to engage viewers through storytelling that emphasised long-term growth, the power of compounding, and the ease of starting small. We tailored each ad to resonate emotionally with audiences who aspire to achieve financial security without requiring deep financial knowledge.

Execution:

1. Real-Life Relatability: Each ad film was crafted around common life situations familiar to young professionals, such as budgeting for monthly expenses or planning future goals. Through these scenarios, the films highlighted how SIPs could fit seamlessly into everyday life, positioning them as an affordable and practical investment choice.
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2. Educational Yet Engaging Content: We used clear, straightforward messaging to outline the main advantages of SIPs: regular investment, disciplined savings, the benefit of compounding, and long-term financial growth. Each film subtly explained how even small amounts invested consistently could build significant wealth over time, demystifying the process and making SIPs feel within reach.
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3. A Reassuring Tone: To establish trust and convey ease, we adopted a friendly and encouraging tone throughout the series. Bright visuals, calm voiceovers, and optimistic scenarios created an environment where investing felt safe and approachable, aligning with Mirae Assets’ brand values.

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