Simpl | Graphic Motion Film

Objective

Simpl wanted a crisp, modern, and highly engaging motion graphics video to explain how their pay-later and checkout solution works. The goal was to present Simpl as a fast, seamless, and smarter payment option, while keeping the messaging simple enough for new users to understand instantly.

Concept

The core idea was to communicate how Simpl makes online transactions effortless visually. The explainer needed to highlight:

The “1-Tap Checkout” experience
Hassle-free payments
Transparency in billing
Faster, smoother purchase journeys

We crafted the film using a youthful, vibrant, and tech-forward design language that matches Simpl’s brand personality, clean illustrations, friendly icons, and energetic animations.

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Execution

Visual Design: Modern illustrations and a minimalistic UI-inspired look to keep the story relatable for digital-first users.
Brand Alignment: We followed Simpl’s signature colour palette, rounded shapes, and friendly tone across graphics and transitions.
Flow & Storytelling: Information was broken down into simple, quick segments showing how Simpl reduces checkout friction and elevates the user experience.
Animation: Smooth transitions, bounce effects, and fluid motion graphics reinforced the idea of “simple, fast, frictionless” payments.

Challenges

Explaining multiple features, checkout, pay later, reminders, and transparency, within a tight duration, without overwhelming viewers.
Ensuring the video remained fun and engaging despite the financial product subject.
Maintaining perfect synergy between brand design, product UI elements, and motion styles.

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Results:

Relatability: Each reel resonated strongly with college students and young professionals, portraying the Avenis as a lifestyle enhancer.

‍Engagement: The reels attracted substantial social media interaction, including shares, likes, and comments appreciating the relatable scenarios.

‍Brand Positioning: Reinforced Suzuki Avenis as the go-to choice for vibrant and active youth, aligning with their fast-paced lives.

‍Conclusion: The series of Suzuki Avenis reels successfully blended storytelling with product integration, appealing to the target demographic of young, dynamic individuals. Through relatable scenarios and emotional undertones, the reels not only showcased the Avenis’ practicality but also positioned it as a stylish, indispensable part of modern college life.

Simpl - Buy Now. Pay Later!

Objective

Concept

Challenges