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The goal was to create a captivating series of short videos to highlight the Triumph Scrambler 400 X's key features, styling, and versatility. The campaign needed to demonstrate the bike's prowess on both roads and off-road terrains while emphasising its rugged charm and iconic design.
The campaign was designed to connect with both adventure enthusiasts and urban riders. Each video was crafted to showcase:
1. Performance Features: Demonstrating the bike's capabilities such as traction, suspension, and braking systems.
2. Design Elements: Highlighting the retro-modern aesthetics, signature Scrambler styling, and attention to detail.
3. Adventure Versatility: Capturing the spirit of adventure, from winding mountain roads to rugged off-road trails.
4. Rider Experience: Showcasing comfort, control, and the sheer joy of riding.
The shoot was conducted across diverse terrains to reflect the dual-purpose nature of the Scrambler 400 X.
- Locations:
- Urban Roads: Smooth highways and bustling cityscapes highlight the bike’s sleek handling and commuter-friendly design.
- Off-Road Trails: Rocky paths, muddy tracks, and open fields to demonstrate its adventurous side.
Dynamic Tracking Shots: Capturing the bike in motion using drones and follow vehicles.
- Close-Up Detail Shots: Showcasing the craftsmanship and premium features.
- POV and Rider Angles: Immersing viewers in the rider’s experience.
- Slow-Motion: Highlighting critical moments like jumps, turns, and terrain transitions.
