Ajmi Foods | Motion Graphics Film

Objective

Ajmi Foods wanted a vibrant, appetising, and culturally resonant motion graphics film to showcase their diverse food product range. The goal was to highlight Ajmi as a trusted, high-quality, and flavour-rich brand while making the video visually exciting for consumers across regions.

Concept

The idea was to present Ajmi Foods through a colourful, energetic, and food-driven visual journey, where each product takes centre stage. The motion graphics film emphasises:

The brand’s wide variety of products
Quality ingredients and authentic flavours
Ajmi’s consistency and trust built over time

By using bright colour palettes, food textures, and smooth animation, the film delivers a refreshing, appetising appeal that instantly communicates the brand’s identity.

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Execution

Visual Language: A lively mix of illustrated elements, product packs, and food motifs to make the visuals pop.
Brand Alignment: Ajmi’s signature colours, fonts, and packaging styles were incorporated to maintain strong brand recognition.
Motion & Transitions: Dynamic transitions created a rhythmic flow as we moved from product to product, keeping energy high and viewer attention intact.
Tone: Friendly, warm, and family-centric, mirroring the brand’s positioning in the food market.

Challenges

Ensuring the motion graphics retained a fresh, appetising feel without looking overly animated or artificial.
Balancing multiple product highlights in a short duration while keeping each moment visually impactful.
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Maintaining cultural relevance while ensuring the design appeals to modern audiences as well.

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Results:

Relatability: Each reel resonated strongly with college students and young professionals, portraying the Avenis as a lifestyle enhancer.

‍Engagement: The reels attracted substantial social media interaction, including shares, likes, and comments appreciating the relatable scenarios.

‍Brand Positioning: Reinforced Suzuki Avenis as the go-to choice for vibrant and active youth, aligning with their fast-paced lives.

‍Conclusion: The series of Suzuki Avenis reels successfully blended storytelling with product integration, appealing to the target demographic of young, dynamic individuals. Through relatable scenarios and emotional undertones, the reels not only showcased the Avenis’ practicality but also positioned it as a stylish, indispensable part of modern college life.