Yezdi Roadster

Project Overview

Yezdi Motorcycles, a brand synonymous with vintage style and performance, sought to introduce the “Yezdi Roadster” to a new generation of motorcycle enthusiasts. Our task was to create an ad film that captured the spirit of the Roadster — a perfect blend of classic design and modern technology.

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The Roadster is aimed at riders who appreciate the thrill of the open road, combined with timeless aesthetics and cutting-edge performance. The ad needed to not only showcase the bike's capabilities but also emphasize its connection to the legacy of Yezdi motorcycles, all while appealing to the young, adventurous spirit of today’s riders.

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Concept Development & Creative Direction

The creative concept was designed to blend classic motorcycle nostalgia with modern sensibilities, appealing to both new and older audiences who admire the brand’s legacy while seeking a contemporary riding experience. The ad film took a cinematic approach, focusing on the motorcycle.

Post-production

The final edit combined fast-paced action cuts with slower, more reflective moments to create a balanced rhythm that kept the viewer engaged. 

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